Building upon the long history of vintage advertising trays the like the Coke Santa trays, Coca Cola also came out with a huge marketing campaign utilizing a polar bear which has in recent years become a very highly collectaible Christmas item. Both the vintage coke trays depicting the modern Santa Claus and the cute and cuddly coke polar bears dawning a red scarf. Coke has become one of the most effective companies at utilizing Christmas to market their already popular products. While the vintage coke Santa trays can fetch quite a handsome price on the antiques and collectible market those wanting to own one can also opt for the more modern reproduction coke trays which can be purchased for under $10 at most large retail outlets. The coke polar bear while it hasnt been around for nearly as long in some cases will still bring a premium amoung those collecting both stuffed animals and Christmas related collectibles. I suspect that much like the antique coke trays these advertising collectible polar bears will one day become a widely sought after prize among collectors. You can still find both of these products are readily available in just about any store carrying the Coke brand products but the harder to find pieces Read the rest of this entry »